About

About PHNM Jiu-Jitsu

PHNM Jiu-Jitsu is a lifestyle and performance brand rooted in Brazilian Jiu-Jitsu culture. We create apparel and gear for people who train, compete, and live the discipline—on and off the mat.

Everything we build is informed by real experience: time on the mats, time in competition, and years spent inside the culture. PHNM isn’t trend-driven or hype-based. It’s built for longevity, respect for the art, and the people who practice it.

Founders

PHNM Jiu-Jitsu was founded by a team combining black belt–level Jiu-Jitsu experience, academy ownership, athletic performance coaching, and proven brand-building.

Joshua Ortegon

Brazilian Jiu-Jitsu black belt under Helio Soneca. Performance coach and author with 20+ years of experience.

Tillman Keadle

Brazilian Jiu-Jitsu black belt under Helio Soneca. U.S. Marine Corps veteran and founder of Deep Waters Brazilian Jiu-Jitsu Academy.

Gray Gaines

Certified personal trainer, coach, and author focused on sustainable performance, recovery, and long-term health.

Ray Dietrich

Brand and growth lead with 10+ years scaling sports brands through digital marketing and influencer-driven growth.

Athlete Partner: Samantha Hughes

Samantha Hughes is a UFC Strawweight fighter competing in one of the deepest divisions in the sport. Known for her aggressive style, she trains out of Fortis MMA and has been a consistent presence in the UFC since her debut in 2020.

She brings real competitive experience, toughness, and professionalism to the PHNM team—representing the crossover between elite combat sports and Jiu-Jitsu culture.